April 1, 2016

MEDIA TO BROADCAST ARTS REPORTS

John Smythe      posted 1 Apr 2016, 12:20 PM / edited 2 Apr 2016, 05:25 PM

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In a co-ordinated move all broadcast media have committed to Arts Reports at least three times daily, along the line of their Stock Market and Sports Reports. This follows a research initiative that proved more people engage with the Arts than with Sport and the Stock Market combined.

“This is a pragmatic decision,” a commercial broadcasting spokesperson said. “Our job is to deliver eyes and ears to advertisers, and people who engage with the arts are often highly – or potentially – active consumers. We haven’t gone mad, we’ve got wise,” she said.

Arts organisations wishing to be included in this initiative should register at www.artsreportnz.co.nz

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Yes this would have been nice!

Happy 1 April.