AD MEN
Gryphon Theatre, 22 Ghuznee Street, Wellington
16/02/2016 - 20/02/2016
NZ Fringe Festival 2016 [reviewing supported by WCC]
Production Details
Our pitch is your lucky strike.
The advertising world of the 1960s comes alive in the witty, intelligent, improvised show, Admen. Watch our improvisers win important accounts and navigate social dynamics of the workplace, while everybody is trying to make partner of the firm. Sit back, take some Secor Re-laxatives and enjoy. We’re gonna smoke.
Admen will be an improvised show based on the world of 1960s advertising agencies, similar to the award-winning television show, Mad Men. Our experienced team of improvisers will be playing a diverse set of roles based in an advertising agency, but the audience chooses a name and a product for the actors to base the show around.
While the story grows the players will be divided into two teams, both of which will try to win the account with a radio, television or print advertisement pitch. At the end of the show the audience will decide who deserves the best campaign.
Admen is PlayShop’s only Fringe Festival production in 2016, and will be our fourteenth production for Wellington audiences. In the 2015 Fringe Festival PlayShop was nominated for Best Theatre – Ensemble, and won the award for Best Improv for its production of 10 Things I Hate About Us.
PlayShop’s season of Admen will debut at the 2016 Fringe Festival, and will be directed by Ryan Knighton. Knighton was the assistant director of PlayShop’s 2015 Fringe Festival production of 10 Things I Hate About Us, and has directed at BATS Theatre, Circa and The Basement Theatre. In 2014 he graduated from Victoria University with a degree in Theatre, and has recently completed his Masters in Scriptwriting under the supervision of Ken Duncum at the International Institute of Modern Letters. He has been an integral member of PlayShop for two years, and Admen will be the first PlayShop show for him to direct.
PlayShop is a Wellington-based performance company that aims to create spontaneous, thrilling theatre. We create opportunities for people to experience the joy of playful interaction, though theatre, storytelling, education, and improvisation. We are risk-takers, open to the potential of every moment, so that actor and audience share meaningful stories that arise from the present, and stay in memory for time to come.
Find out more about PlayShop check out our new website at www.playshop.co.nz or like us on Facebook at www.facebook.com/playshopnz.
WELLINGTON
Dates: 16th-20th of Feb 2016 at 6.30pm
Venue: Gryphon Theatre
Theatre , Improv ,
55 mins
Comfort and cohesion within dramatic conflict
Review by Dianne Pulham 18th Feb 2016
The Gryphon Theatre is cheerfully decorated for this year’s Fringe Festival and I was happy to have access to some beersies (one does not watch a themed show of the 1960s advertising industry without consuming alcohol).
I’m greeted by Jennifer O’Sullivan as I walk in and am impressed by the variety of costumes worn by the actors, each representing the world while at the same time expressing their own individual characters. James Cain for example, wears an oxblood suit and Matt Powell, with his greasy hair, has rolled up sleeves and a cigarette hanging from his lips. Each actor is dashing and mesmerizing in their own way. [More]
Copyright © in the review belongs to the reviewer
Sophisticated improv skills
Review by John Smythe 17th Feb 2016
Billed as “similar to the award-winning television show, Mad Men” (a title that references Madison Avenue: Manhattan’s centre of American Advertising), the more prosaically titled Ad Men is an improv show about a Kiwi advertising agency in the 1960s. Yes, men are the top executives. And women play prominent roles.
Era-appropriate props and furnishings adorn Lucas Neal’s set wherein, in this opening episode, a pretty flash drinks cabinet takes pride of place. The costumes are not as snappy or stylish as in Mad Men but hey, this is Wellington in the 1960s.
This agency is called Moorhouse Norse (Morehouse /Mawhaus …?). We are welcomed as a Focus group by Charlie Crumbs (Matt Powell), a cockney wide-boy who “sells dreams”. The loudest voice in an audience ask-for designates our collective name as Marion. We also offer Teal as a favourite colour and Lion as an animal. And a word-association game throws up tape-worm, mark-twain and hair-dog.
A request to name strong New Zealand brands produces Sunday morning TV show What Now as the product for which two teams of five will develop and pitch competing campaigns. Despite being told the show (which premiered in 1981 by the way) gave its advocate an experience of “genuine connection” and made him “feel like a king”, neither team really sparks off the provocation.
Each team does spark off the other in that, as a lighting change indicates a cut from one to another, they pick up on a phrase just used. That adds to the entertainment factor. But this time the presentations themselves do not create the climax the format presumably hopes for.
Powell’s Charlie ingeniously riffs on the ‘Now’ theme by quoting “Yesterday is history, tomorrow’s a mystery, today is a gift; that’s why it’s called the present.” And not having Google at this fingertips he happily attributes it to Mark Twain. Fair enough (although the net suggests it was either Eleanor Roosevelt or Alice Morse Earl).
Alongside the pitch battle, we are treated to ever-evolving plotlines concerning the ten staff members of Moorhouse Norse.
For example, when Callum Devlin’s Boz Cray reveals he never eats breakfast and Sam Irwin’s Arty Silverfish claims that explains his lacklustre performance at work, Boz gets audience sympathy. Subsequently Arty – who fought in North Africa and suffers from war wounds – tries to empower him by getting him to pitch their team’s idea. Unfortunately that just proves Boz’s lack of lustre – so what seems like a fizzle in performance terms becomes a valid plot progression in the ongoing drama.
Freya Sadgrove’s timid secretary, Cecily, sparks off an excellent through line by revealing she went on a date last night which she can’t remember properly. Here’s where ‘hair of the dog’ comes in, generating some well-pitched physical comedy.
American Karin McCracken’s Pamela is facing immigration issues unless she gets married which sets up some good sub-textual byplay until James Cain’s Chadwick Norse (senior partner) gets the message. Whether this is what leads Norse to announce the company is now Moorhouse Crowhurst is unclear, but he does.
Perhaps this is also why the other senior executive or partner, Marcus Locke (Jonny Paul) decides to move on to another agency – and why the HR person, Shannon from Shannon (Stevie Hancox-Monk), is so discombobulated by the turn of events, she needs to take some “Shannon time”.
Jennifer O’Sullivan’s office manager (I think), Beady Gershwin, lives for 3 and 4 o’clock gin, not to mention 5 o’clock whisky, and Jed Davies’ Montgomery ‘Gum’ Gravy likes his tipple too. Smoking is also a common habit, of course.
The major audience ask-for does require someone who was either around in the 1960s or is tuned into their parent’s memorabilia. It follows then that I’m not likely to be the only mature member who knows TV remotes were not around in the ’60s, ‘high five’ only became a thing in the late 1970s and what we now call HR (Human Relations) was Personnel back then.
It’s a good show all the same, with the potential to go in any direction as the plots twist and turn. If you are of a mind to binge on one show (it’s on until Saturday) rather than sample the larger Fringe buffet, Ad Men will sustain you. Otherwise it promises a taste of sophisticated improv skills.
Copyright © in the review belongs to the reviewer
Comments
Editor February 18th, 2016
Here is a link to Dianne's review.
Dianne Pulham February 17th, 2016
I fully agree with Adam. I actually reviewed this show for another publication because I believe the current standard of reviews for improv. are not up to standard. I've never commented on any of your reviews either John. However I've been an avid reader. In any review, I'm not looking for a synopsis. You can tell us moments of what happened - but comment on them! Did you enjoy that the audience was personified? I did! Was it clever that the director choose to involve the audience as a focus group? Were the actors witty? Did they support one another? Did they tell moving stories and intricate relationships?
I believe the actors researched this show to a polished standard. Its improv. Improv is NOT about fact checking. I would have stayed home and watched Netflix if I wanted that standard. Improv is glorious for its moments of creativity and with that comes a licence to FAIL. Being happy and OK with failure is one of the fundamentals of improv. I don't mean to be rude but honestly if you are to continue reviewing improv, I suggest you take a beginner’s course. Better yet, hire someone who actually understands and enjoys the genre. You clearly don't like watching improv. anyway. They are brave actors and a very talented bunch.
Adam Goodall February 17th, 2016
Thanks for the response, John. A couple of points in response.
I'm not suggesting you shouldn't mention the anchronisms. Rather, I'm taking issue with the corrective tone that the review takes towards those anachronisms when it's clear from the start of the show that the actors are comfortable with us suspending our disbelief a bit about the time period the show takes place in. You follow up a list of fact-checks with the comment "It's a good show all the same", so I can't say I'm convinced that this is just a "mentioning". Further, if we're turning to the publicity material to determine exactly how dedicated to the 1960s the show is, I note that even the publicity material says it's "based on" that world. It would be a tall order indeed to hold an improv show to the standard of accurately recreating the 1960s when the audience offers can easily intrude on that.
All of this avoids my main point, though - that the review offers an unclear picture of how the show works as improv because it doesn't clearly articulate what you find sophisticated about the show's improv and doesn't engage with the form or what works within it on any deep level. Because of that, it seems to continue problems that were identified by Jen (probably one of the most experienced and knowledgeable improv practitioners this city has) at the Theatreview Hui several months ago. Hence the last three paragraphs of my post.
John Smythe February 17th, 2016
Cheers Adam – you noted some details I missed so thanks for clarifying things.
“I'm curious as to what it's meant to add to a review of an improv show that never suggests it's trying to rebuild the 1960s in front of us.”
Here is what their publicity says (in part):
“The advertising world of the 1960s comes alive in the witty, intelligent, improvised show, Admen. … Admen will be an improvised show based on the world of 1960s advertising agencies, similar to the award-winning television show, Mad Men.”
Many improv formats are based on a premise that requires the players to thoroughly research and genre, era, or whatever. I did add “Just saying …” to those comments then cut it. Nevertheless I do think it’s valid to mention anachronisms – which of course can be included to comic or artistic effect.
One of the joys of reviewing improv is that one can tell the story without it being a spoiler. I include story elements here for two reasons: to exemplify the quality and nature of the evolving plotlines; to let prospective punters know where the series is headed, should they choose to go.
Adam Goodall February 17th, 2016
Normally I don't comment on Theatreview reviews but, having also seen Ad Men last night, I wanted to try and talk to a couple of things.
I guess the preponderance of fact-checking in the review (the remotes, the quote attributed to Mark Twain in the show, the high fives) is grounded in the assumption at the heart of the ask-for description: "[it does] require someone who was either around in the 1960s or is tuned into their parent's memorabilia". The actors do ask us to "cast our minds back" to the brands of our past when cuing us for the ask-for, so sure, I can see how that would be the initial perception of someone who grew up in that era. I would've thought their selection of 'What Now' from the audience offers would've indicated that the show wasn't going to be slavishly dedicated to recreating the 1960s, though; that some anachronistic elements would sneak in.
I'm surprised, then, to see it continuously held to that standard (through the fact-checking) even after it pretty aggressively rejects it during the show. I'm also not sure what the fact-checking tell us about the show? I'm curious as to what it's meant to add to a review of an improv show that never suggests it's trying to rebuild the 1960s in front of us.
It's also disappointing to see the misunderstanding of basic plot elements here. If I recall correctly, when Chadwick Norse announces the change of the firm's name from Morehouse Norse to Morehouse Crowhurst (two scenes after agreeing to marry Pamela), he follows up the announcement by declaring "I've taken her name!" I'm similarly confused by the suggestion there's some air of mystery around Shannon's "discombobulation" (Beady says outright that Shannon has a crush on Pamela). Then there's smaller things, like the focus group name - "Maria", which Charlie shouted repeatedly - but I don't want to start nitpicking.
I could also draw issue with the characterisation of how the ensemble performed and picked up on offers (for example, Jonny's entire pitch for What Now was subtextually about connecting with children and making them feel important, which seems to tie pretty effectively into the provocation you outline). That's a subjective thing, though, and I can understand if someone disagrees.
I'm reminded, though, of last year's Theatreview Hui. During that Hui, Jen O'Sullivan rightly raised a number of issues with the improv reviewing on Theatreview, that it more often than not indicated a lack of familiarity with how the form works and an inability to articulate how good a show is as improv - the skills that are used, the way that a story's developed, the way the ensemble works, etc. There's a couple of comments in this review that amount to a verdict on the quality of the show and its elements, but they're pretty contradictory; reading this, I can't comprehend how the conclusion was reached that this is "sophisticated improv" when most of the references made to their improv skills prior are to their failures to "spark off provocations" or "create the climax the format presumably hopes for" (even with some positive checking of Boz's pitch and Freya's physical comedy). The rest is plot synopsis or fact-checking.
And, I mean, I saw the show! I agree that this is sophisticated improv. I know that the ensemble plays off each other well; I can see that they're acutely aware of how to balance storylines without barging in on other peoples' stories, on how to provide character-consistent offers to each other, on how to build each scene so that there's something for others to build off down the line. I can also see the rough edges. But this review doesn't really articulate where the joy or sophistication of this show lies (or, if that's not the case, the failure). It just tells me high fives weren't a thing until the 1970s.
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